Public relations professional,
award-winning journalist
Public Relations
Strategic Communications Plan
This strategic communications plan was created in a pro bono capacity for College of the Canyons, a Southern California community college. Relying on primary and secondary research, I developed a targeted campaign that aimed to increase engagement with students amid the COVID-19 pandemic.
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The plan's strategies, tactics and messages were also designed to be adapted and reused during future long-term crises.
Digital Communications Plan
Premier College Guidance, a college consulting firm, was struggling to stand out from its competitors in a crowded local market. This digital communications plan leverages industry research and data to enhance the company's ability to communicate and connect with its core audience, local families and teachers.
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Some of these strategies and tactics included developing partnerships with local union leaders, establishing an online blog and placing digital ads on major education sites.
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Strategic Communications Plan
As part of my master's program with Georgetown University I created a mock strategic communications plan for Anheuser-Busch (AB InBev). In the RFP, Anheuser-Busch was looking for ways to respond to the growing craft beer market, to gain traction among beer drinkers and to build visibility among beer drinkers nationwide.
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The plan ​uses data and research to develop messages, strategies and tactics to reach key publics and accomplish the plan's goal.
Describe your image
Describe your image
Describe your image
Describe your image
Competitive Analysis
This competitive analysis examines ​four major players in different sectors of the education industry: University of California, KIPP Public Charter Schools, K12 Inc. and Coursera. The report includes traditional and social media analysis, primary research and brand analysis using self-created research scales.
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Public Service Announcement
A PSA filmed and created for Mustang Heroes, a student-led organization at SMU that aims to make both SMU and Dallas a better place to grow, live and learn. The organization annually partners with Dallas shelters and schools for service projects.
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